UNITS
Research & Intelligence
High performing and innovative businesses are a consequence of a good understanding of the market and of future trends. Fully utilizing your data to create these competencies is key to develop competitive advantage.
In this context, market intelligence becomes an important tool to enable companies to measure their performance against competitors, as well as identify as early as possible new trends and management practices that are generating results in the market.
Visagio Research & Intelligence offers its clients an approach that goes from understanding the challenges to the developing of the value capture strategies, based on robust data analysis.
Resultados que nossos clientes atingiram
15+
projetos realizados em todos os setores, desde indústria pesada até varejo de bens de consumo
20%
em saving no custo logístico
Compare your performance to market information, through a solution that utilizes desk research methods, quantitative research, focus groups and qualitative interviews
Tailored Market Research
Market Overview
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CEMENT INDUSTRY
Sector analysis identifying leakage of R$ 8.5 Bi in the last 5 years
Survey of key questions and collection of primary data (industries, IBGE and quantitative surveys stores of building materials)
Involvement of technical partners, specialists in Brazilian taxation
Benchmarking of commercial practices and logistics distribution in others sectors
15%
of sector margin
5
Recommended actions
Tax & Legal Impacts
Sector Margin Erosion
Identification of offending agent in the loss of value of this chain, increasing its market sector margin in 15 p.p
Turnaround Plans
Determination of improvement actions at the sector level, to be developed by the association and the companies
Tax Reform
Review of possible impacts of the Tax Reform in the cement industry
CEMENT INDUSTRY
Sector analysis identifying leakage of R$ 8.5 Bi in the last 5 years
Survey of key questions and collection of primary data (industries, IBGE and quantitative surveys stores of building materials)
Involvement of technical partners, specialists in Brazilian taxation
Benchmarking of commercial practices and logistics distribution in others sectors
15%
Sector Margin Erosion
of sector margin
Identification of offending agent in the loss of value of this chain, increasing its market sector margin in 15 p.p
5
Recommended actions
Turnaround Plans
Determination of improvement actions at the sector level, to be developed by the association and the companies
Tax & Legal Impacts
Tax Reform
Review of possible impacts of the Tax Reform in the cement industry
AIR MILES
Market share analysis identifying opportunity to increase profitability on current customers by 60%
Survey of key questions and collection of primary data (ANAC and IBGE).
Construction of the monthly flight data monitoring solution per day and per stretch, based on ANAC disclosures.
Incorporation of company data to structure market share analysis.
Top Stretches
60%
Profitability
Strategic Stretches
Identification of the most important / strategic sections to be prioritized by the company in marketing campaigns
Loyalty Impact
Identification of target customer profiles for loyalty actions and targeting promotional actions
ACQUIRING
Evaluation of the best mix of sales channels, marketing model and partnership models
Survey of key questions and collection of primary data (Disclosure of Results of Listed companies).
Involvement of partners and experts in payment solutions.
Adoption of Mystery Shopping techniques, seeking to map the actions of national and international players.
Benchmarking of sales positioning and commercial practices in other sectors of the economy.
Commercial Strategy
Compensation and Marketing
Channel Mix
New proposal for specific commercial activities for each customer segment approached as more strategic, combining mix of channels and partnerships
Operation
Identification of the models of remuneration and investments in marketing adopted by the most successful players in the sector
Próximo evento
Categoria do insight
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